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Exciting opportunities: Auctions, Wine Fairs and Festivals in Hong Kong

Wine Auctions
Wine AuctionsFlooded by enthusiastic buyers from around the world particularly Asia, wine auctions have flourished, with record-breaking sales in several occasions. In 2010, Hong Kong became the largest wine auction center in the world. The total wine auction sales in Hong Kong reached US$155.2 million in 2012.

Wine Fairs
To promote wine trade, the Hong Kong Trade Development Council organized its fifth Hong Kong International Wine and Spirits Fair in November 2012 with much success and increased patronage.

Seminar on "Marketing and Branding in Doing Wine Business"The show was staged at the world famous Hong Kong Convention and Exhibition Center. It featured close to 960 exhibitors from 36 countries and regions. It attracted a record number of 20,369 trade buyers. Exhibitors from Azerbaijan, Denmark and Russia were first-time participants. Italy and France featured the largest pavilions. Over the fair’s three days, nearly 60 events took place, from wine tastings and master classes to expert seminars. A Wine Education Zone was created to cultivate wine appreciation and provide training for industry professionals.

Wine FairsAccording to an on-site survey carried out at the Fair, exhibitors and trade visitors were more optimistic about demand for wine in China and Asia than in other parts of the world. Hong Kong is ideally placed to benefit from this focus.

“This is our first participation in this fair. We are here to look for distributors and importers that can help us expand into the Asian markets. We have met many serious buyers at this fair and we have identified several potential distributors from the Chinese mainland, Hong Kong, Indonesia, the Philippines and Thailand. We like this fair because it features good quality wineries from all over the world. This is a successful and well-attended show. I am planning to return to this fair next year.” Mr Butch Milbrandt, Co-owner, Milbrandt Vineyards, The USA

Wine Fairs"Spain has participated in the Hong Kong International Wines and Spirits Fair since its inception in 2008 because the organization, promotion, services and location of this fair are very good. The fair provides the best platform for Spanish wineries to connect with importers and distributors in Hong Kong and on the Chinese mainland and promote Spanish wines. So far, the responses from buyers are good and our exhibitors have met with many potential buyers from Hong Kong and the Chinese mainland. We are happy to see that exports of Spanish wines to Hong Kong and the Chinese mainland keep growing every year." Ms Sandra Chan, Trade Analyst and Chief Trade Officer, Trade Commission, Consulate General of Spain, Spain


The upcoming Hong Kong International Wine and Spirits Fair will be held from
Nov 7 to 9, 2013.

For details, please visit
Hong Kong International Wine & Spirits Fair

Click here to watch a video Click here to watch a video on Hong Kong International Wine & Spirits Fair

Wine Festivals
Another successful event that attracted participants from wine making countries all around the world was the American Express Hong Kong Wine and Dine Festival. The Festival has firmly established itself as one of the world’s premier epicurean festivals since November 2009. Held outdoors on the West Kowloon waterfront (against the breathtaking backdrop of Victoria Harbour and Hong Kong’s iconic skyline), it featured hundreds of food and wine booths and showcased wines from 19 countries and wine regions.

Wine FestivalsIn 2012, the American Express Hong Kong Wine & Dine Festival was a spectacular success and generated attendance of 188,000 wine enthusiasts. Following on the heels of the American Express Wine and Dine Festival is Wine and Dine month in Hong Kong, which offers visitors and residents alike an incredible array of epicurean events, dining deals and restaurant promotions throughout the city. And wine continues to be an important aspect of Hong Kong's appeal and natural complement to the superb Cantonese cuisine.

Wine FestivalsThe festival backdrop set a new standard for food and wine festivals. Only Hong Kong can claim such a majestic setting of harbor, mountains and skyscrapers, truly making it the world’s leading “Urban Wine Territory”.

As one of most celebrated culinary capitals, Hong Kong is a natural festival site, offering a wide variety of cuisines that embrace with artful ease the great Eastern and Western influences.

Wine FestivalsThis event has become a unique opportunity to showcase wines to a wider public audience and forge new business opportunities and alliances in the Asian region.
Stay tuned for the upcoming American Express Wine & Dine Festival, which will be held on the West Kowloon Promenade from Oct 31 - Nov 3, 2013.


** Photo Credits - Hong Kong Trade Development Council

Hong Kong