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Exciting opportunities: Auctions, Wine Fairs and Festivals in Hong Kong

Wine Auctions
Wine AuctionsFlooded by enthusiastic buyers from around the world particularly Asia, wine auctions have flourished, with record-breaking sales at several occasions. Since 2010, Hong Kong has kept its title as the largest wine auction center in the world. According to Wine Spectator, the total wine auction sales in Hong Kong reached US$ 115 million in 2013.

Wine Fairs
To promote wine trade, the Hong Kong Trade Development Council organized its sixth Hong Kong International Wine and Spirits Fair in November 2013 with much success and increased patronage.

Seminar on "Marketing and Branding in Doing Wine Business"The show was staged at the world famous Hong Kong Convention and Exhibition Center. It featured more than 1,000 exhibitors from 40 countries and regions. It attracted over 20,000 trade buyers from 80 countries. Over the fair’s three days, more than 70 special events took place, from wine tastings and master classes to expert seminars. Six Fine Wine Tasting Sessions were held. The wine fair was open to the public visitors aged 18 or above on the last day, and attracted nearly 24,000 wine lovers.

Wine FairsAccording to an on-site survey carried out at the Fair, exhibitors and trade visitors were more optimistic about demand for wine in China and Asia than in other parts of the world. Hong Kong is ideally placed to benefit from this focus.

“This is our first participation in this fair. We are here to look for distributors and importers that can help us expand into the Asian markets. We have met many serious buyers at this fair and we have identified several potential distributors from the Chinese mainland, Hong Kong, Indonesia, the Philippines and Thailand. We like this fair because it features good quality wineries from all over the world. This is a successful and well-attended show. I am planning to return to this fair next year.” Mr Butch Milbrandt, Co-owner, Milbrandt Vineyards, The USA

Wine FairsSpain was 2013’s partner country, featured a pavilion and more than 90 Spanish exhibitors. “The fair provides an excellent trading and networking platform as well as an effective channel to tap into the Asian, Chinese mainland and Hong Kong markets" said Javier Sanz Munoz, Counsel and Senior Trade Commissioner of the Consulate General of Spain.


The upcoming Hong Kong International Wine and Spirits Fair will be held from
Nov 6 to 8, 2014.

For details, please visit
Hong Kong International Wine & Spirits Fair

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Wine Festivals
Another successful event that attracted participants from wine making countries all around the world was the Hong Kong Wine and Dine Festival. The Festival has firmly established itself as one of the world’s premier epicurean festivals since November 2009. The event was held at the New Central Harbourfront, encircled by the sparkly architecture of downtown Hong Kong.

Wine FestivalsIn 2013, the Hong Kong Wine & Dine Festival was a spectacular success and generated attendance of 140,000 wine enthusiasts.

Wine FestivalsThe festival backdrop set a new standard for food and wine festivals. Only Hong Kong can claim such a majestic setting of harbor, mountains and skyscrapers, truly making it the world’s leading “Urban Wine Territory”.

As one of most celebrated culinary capitals, Hong Kong is a natural festival site, offering a wide variety of cuisines that embrace with artful ease the great Eastern and Western influences.

Wine FestivalsThis event has become an unique opportunity to showcase wines to a wider public audience and forge new business opportunities and alliances in the Asian region.
The 2014 Hong Kong Wine & Dine Festival will be held from October 30 to November 2. The four-day culinary bonanza will be held outdoors at the stunning New Central Harbourfront, which will give rise to a six-zone layout, as well as exciting elements, including the Tasting Room, in which exclusive wine talks will be held and culinary delights will be created by top chefs.

The Festival will then lead into Hong Kong Wine and Dine Month, a month-long celebration of culinary deals and promotions offered by some of Hong Kong’s most popular dining and drinking establishments.


** Photo Credits - Hong Kong Trade Development Council

Hong Kong